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Negative keywords for lawyers

Negative keywords for law firms so job seekers, pro se templates, and law-school traffic stay out of Search.

Built for accounts that sell this: Paid legal representation for a specific practice area.

Example negatives

  • lawyer salaryphrase
  • paralegal jobsphrase
  • free legal advicephrase
  • legal templates pdfphrase

"lawyer salary"

Jobs

Career research, not a client.

"paralegal jobs"

Jobs

Applicants, not cases.

"free legal advice"

Free

They want an answer without hiring counsel.

"legal templates pdf"

DIY

Document downloaders rarely become retained clients.

"how to sue without a lawyer"

DIY

Pro se intent.

"law school"

Education

Students and applicants.

"bar exam"

Education

Test prep, not a matter.

[lawyer jokes]

Other

Entertainment queries.