Guides
Guides for the Monday review
- 2026-03-16Negative keyword match typesHow broad, phrase, and exact negative keywords behave in Google Ads, and which one to use for search terms.
- 2026-03-09Google Ads search terms report, explainedWhat the search terms report contains, how the CSV export is shaped, and which columns matter for negatives.
- 2026-03-02How to find negative keywords in Google AdsA practical weekly routine for reading the search terms report and deciding which queries to block.