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Negative keywords for fashion stores
Negatives for apparel stores that sell new clothing, so jobs, DIY patterns, and used-resale queries do not eat the catalog budget.
Built for accounts that sell this: New clothing sold online.
Example negatives
- fashion jobsphrase
- sewing patternphrase
- thriftexact
- free shipping codephrase
"fashion jobs"
JobsCareers, not shoppers.
"sewing pattern"
DIYThey want to make the garment.
[thrift]
UsedSecondhand intent unless you sell vintage.
"free shipping code"
DiscountCoupon hunting with weak product intent. Test before you block it on brand terms.
"shein dupe"
ResearchMarketplace comparison, often low AOV.
"fashion design course"
EducationStudents.
"clothing donation"
OtherGiving clothes away, not buying.
"wholesale suppliers"
OtherB2B sourcing if you sell DTC.